The studio
Branding, monthly content and brand films. Based between Paris and Lyon, we shoot across France and internationally.
The founder
HMD PROD started from a simple observation. Yann is a director. He came up through music videos and built his own audiences — over 330,000 followers across three platforms — and he trains other creators.
Working with brands, he kept seeing the same thing: companies publishing a lot, and nobody watching to the end. He founded HMD PROD to bring a director's eye to brand communication. Not an agency that makes videos — a production house run by someone who knows what holds attention.
Yann HMD combined audience, to date.
Video is no longer an advantage, it's the baseline. Your competitors publish it, your customers scroll past hundreds of it every day. What sets you apart today isn't making video — it's the quality of what you show.
A loose frame, flat lighting, an edit with no rhythm: your audience won't be able to name the problem, but they'll move on. That is exactly where your brand is judged.
In pictures
What we do
We build your visual identity from scratch: graphic charter, art direction, content style. For brands starting out, or those whose image no longer matches what they have become.
You already have your identity. We produce one month of content: two photo posts and one video every week — twelve pieces a month.
We don't replace your community manager. They handle the daily work: stories, replies, timely posts. We produce the twelve pieces a month that set how your brand is perceived — the ones you cannot make in-house.
The big formats, planned and executed like cinema: scouting, directing, grading.
A brief, a date, an idea — we reply within one business day.